Having a well-designed website is one of the keys to gaining a good online presence. As customers will more likely stay on an engaging webpage than on a boring site, you need to make sure your website attracts visitors and connects to your target audience easily and effectively.

Whether you hire web development services in Indianapolis to create your website or design the page on your own, here are the elements of a good website design that you should bear in mind:

Color schemes

Choosing the right color for your website is an important part of web development. As colors affect what people think and feel, it’s important to choose which hues fit your business best. The right website color can attract potential customers and give your brand a unique appeal. It can also help communicate your message to your target audience effectively. The design of your website should adhere to a pleasing color scheme that complements your logo and other images on your site.

The three basic types of color scheme you can choose from include analogous, monochromatic, and complementary. The colors you use with any of these color schemes need to be carefully balanced against the other elements of your website’s design.


A good website makes use of a consistent, focused, clear, and engaging theme. Theme refers to not only the subject or purpose of your site, but to your overall web design. This means each page should reflect the theme of the site, making use of consistent color scheme and layout. Each page should also contain information and facts relevant to the products or services, as well images that support the overall theme.


This is perhaps the most important element of a good website. As they usually cater to customers or clients, it’s important that websites are easy to use and navigate. They should also be quick to load, pleasing to the eyes, and able to provide visitors with useful information and resources. Make sure the resolutions and file sizes of images are not too large to make your site easy to browse.

Website designers and developers at web development firms like Indy SEO Firm, Inc. can help you design a website that is compelling, engaging, and easy to use. 

11/28/2015 16:23:14

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